Video eats up over 50% of Chile’s mobile traffic | VOD | News | Rapid TV News
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Video-on-demand (VOD) and live streaming continue gaining strength among Chileans, who use over 50% of their mobile data for video consumption.

video movil chileAccording to a new release from Movistar Chile, in January 52% of the country’s mobile traffic was used to stream series, films and online video. “This figure confirms the relevance of video among Chileans, which are increasingly consuming audiovisual content through the Internet,” said Eric Ancelovici, big data manager, Movistar Chile.

In addition, the report found that mobile video viewers have grown by 30% over the last 12 months, and YouTube is the most used video app (using 68% of the video traffic), followed by Netflix (12%) and Facebook (5%).

According to Movistar’s report, Netflix’s case is paradigmatic, representing the online and mobile video boom in Chile. In October 2016, Netflix’s consumption on mobile devices represented 1% of the total mobile traffic, reaching 12% just four months later.

Despite needing a great deal of bandwidth, video apps are not the most popular in Chile. According to the report, Chileans prefer to use mobile screens for social media, messaging, maps, mail, cloud services and, finally, audio and video.

The most used apps are Google (installed and used by 95% of Chile’s mobile devices), Facebook (94%), YouTube and WhatsApp (90%) and Google Play (88%).

“The ten most-used platforms in the country happen to be kind of social platforms, through which users are able to interact with friends, influencers and leaders. Besides, all of them allow multi-platform and real-time actions,” added Ancelovici.