Mexicans aren’t cutting the cord | OTT | News | Rapid TV News
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Almost nine in ten Mexican pay-TV subscribers are not planning to replace their subscription for an over-the-top (OTT) service.

mexico cord keeperAccording to an analysis by The Competitive Intelligence Unit (The CIU), there are 6.7 million OTT subscriptions in Mexico, meaning over a fifth of homes are currently using video-on-demand (VOD) services.

However, OTT’s increasing figures don’t seem to be driving uncertainty within the pay-TV market, as operators have shown continued growth over the past year. According to official figures, Mexico closed 2016 with over 20 million pay-TV households.

The analysis found that there is not a remarkable cord-cutting trend affecting TV habits in the country. According to The CIU, 88.9% of pay-TV homes intend to keep their subscriptions for at least a year (cord-keepers), while 6% are thinking to subscribe a cheaper package (cord-shavers) and 5.1% will definitely cut the cord.

The figures change, however, if just looking at Mexico. According to the report, 67% of the country’s connected homes have both an OTT and a pay-TV subscription, while 33% only watch video via streaming.

“OTT platforms are already a competitive option and are even considered as pay-TV substitutes for the connected population. In the future, both services could be considered as parallel markets,” said the analysis. “Looking to the rapid development of high speed data networks, this scenario could be closer than we imagine.”