NAB 2017: NextGen TV Hub to highlight ATSC 3.0 | Broadcast | News | Rapid TV News
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With completion of a next-generation broadcast TV standard now in sight, broadcasters and equipment suppliers will be highlighting the diverse capabilities of the ATSC 3.0 standard in the NextGen TV Hub at the 2017 NAB Show at the end of April.

atsc 3.0The NextGen TV Hub will have a live ATSC 3.0 R broadcast originating from local station KLSV-LD on Black Mountain in Las Vegas, and will transmit a variety of 4K/Ultra HDTV programming. The broadcast will be received on an LG Electronics 4K Ultra HDTV set with an integrated ATSC 3.0 tuner at the NextGen TV Hub.

“Television’s next generation brings broadcast and broadband together with a new, flexible, IP-based system. Viewers enjoy more vibrant images with High Dynamic Range (HDR) and 4K Ultra HDTV, immersive audio with new choices, mobile TV and broadcasts to the automobile, and advanced emergency alerting to warn of danger and help find missing children,” said ATSC president Mark Richer.

NAB president Gordon Smith added: “Television is evolving to give both viewers and broadcasters more of what they love, and a stop at the NextGen TV Hub will show you what’s coming next. The NextGen TV Hub in the Grand Lobby will showcase the many ways that ATSC 3.0 will transform television, with new capabilities for broadcasters and programmers like over-the-air addressable advertising and audience measurement. The content industry convenes in Las Vegas each April, and this year the emerging NextGen TV standard will be front-and-centre.”