CABSAT 2017: Eutelsat expands Sat.tv app to include FTA channels at 7/8° West | Social TV | News | Rapid TV News
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Satellite operator Eutelsat is enabling its Sat.tv mobile programme guide to include free-to-air (FTA) channels broadcasting from the 7/8° West neighbourhood to homes in the Middle East and North Africa (MENA).

eutelsat HD 22 Marfch 2017Sat.tv was launched in April 2016, targeting the 65 million homes equipped for DTH reception from Eutelsat's HOTBIRD neighbourhood. The app has already registered almost one million downloads and is now available to the more than 52 million DTH-equipped homes in the MENA region that receive free-to-air channels from 7/8° West.

Viewers now have the opportunity to browse through the detailed programme schedules of around 400 FTA channels with options to search by time, channel or type of content. The app also enables broadcasters to enter programme schedules that are displayed real-time through the app. In addition, they are able to directly edit their data from a dedicated back-end.

The programme guide interface is available in five languages (Arabic, English, French, Italian, Russian) and can access programme details in up to 40 languages. It has already seen strong take-up in Morocco, Tunisia, Algeria, Egypt, Saudi Arabia and Iran, with, said Eutelsat, users particularly drawn by the option to select preferred content in one click and to receive personalised recommendations. Sat.tv is also available for download on the App Store and on Google Play

Sat.tv has been welcomed by broadcasters for its capacity to create value and by viewers for living up to its promise: ‘Free to choose’,” said Nicolas Moulin-Fournier, SVP new video services. “We are confident that the vast audience at the fast-evolving 7/8° West neighbourhood will adopt Sat.tv's intuitive app features as quickly as HOTBIRD viewers and broadcasters.”

Speaking to Rapid TV News at CABSAT 2017, Ghassan Murat, VP of business development and strategy at Eutelsat Dubai, said that launching Sat.tv was a hugely necessary task as the operator expanded business across the MENA region. “In the region, there is no free TV model such as Freeview in the UK, and we needed a programming guide here,” he said. “We have personalised the TV experience and we expect more success [with Sat.tv] in MENA. We have taken EPG data and meta data from broadcasters across the region. There is a growing trend in the industry whereby people want to see programme information in a personalised way. This is just the beginning with Sat.tv.”

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