Rapt Media, Kaltura integrate for personalised video | Infrastructure | News | Rapid TV News
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Aiming to enable companies to ‘truly’ connect with audiences, driving behaviours to meet goals, Rapt Media is integrating with Kaltura to offer interactive, personalised video experiences.

kalturaCompanies are responsible for delivering a wide range of increasingly complex information across diverse audiences, amidst a backdrop of competing media, messages and materials. Fragmented learning, constant distraction and audience expectations continuously challenge the rules of engagement and make it difficult to break through.

These challenges are especially prevalent — and costly — among US employees. Rapt Media’s latest market survey revealed that most workers feel detached, disengaged and disenchanted — a problem that is costing businesses upward of $500 billion annually. Underappreciated by their leaders, employees are disregarding internal communications and forgetting their training, so companies' work and investment are often going to waste.

“What businesses are doing to reach and engage employees simply isn’t working,” said Erika Trautman, CEO and founder of Rapt Media. “For more than ten years, Gallup and other researchers have reported dismal employee engagement figures. We know video is a powerful tool, but video alone is no longer enough to move the needle. Companies must rethink their video strategy. With interactive video, companies can truly connect with their audiences, driving behaviours to meet their goals.”

According to 96% of those surveyed in Kaltura’s third annual State of Enterprise Video report, video improves both learning and communication.

“Many employees are not sufficiently driven to deliver on company goals because they feel ‘invisible’ to the company’s management, who are perceived to have no vested interest in employees’ personal success,” said Ron Yekutiel, chairman, CEO, and co-founder of Kaltura. “Using interactive video, employees not only feel more connected with their employers, thus improving morale, but they also grasp the company mission on a more personal and powerful level, leading to better understanding and performance on the job.”

The integration will enable Kaltura customers to access Rapt Media’s interactive video composer, player and publisher functionalities within the Kaltura MediaSpace Video Portal.