CABSAT 2017: MENA millennials shaping region’s video piracy | Security | News | Rapid TV News
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Research from content protection technology provider Irdeto has found that 18-24-year-olds in the Middle East and North Africa consume the most pirated video content in the region and are shifting piracy viewing to mobile devices.
Irdeto logo Feb 2017The survey is said to be the largest survey on consumers’ piracy attitudes ever conducted, with more than 25,000 consumers surveyed in 30 countries, conducted online from 6–13 February 2017 by YouGov.

The data showed that overall over half of respondents polled in MENA - 59% in Egypt and 53% in the Gulf Cooperation Council (GCC) — that is Saudi Arabia, UAE, Kuwait, Qatar, Bahrain and Oman — admitted to watching pirated video content. Just over three-fifths of 18-24-year-olds in the GCC and 64% in Egypt stated they watch pirated video content with a fifth of this group in the GCC and 23% in Egypt admitting that they pirate more than once a week.

Irdeto believes that the survey also uncovered an interesting shift that is occurring in the region regarding content consumption habits. While laptops remain the favourite device for consuming pirated video content, with 47% of those who pirate in Egypt and 43% in GCC stating it is their most frequently used method, mobile devices are growing in popularity. Of those surveyed, 33% in the GCC and 35% in Egypt stated that smartphones or tablets are their most frequently used devices to watch pirated video content. Millennials are leading this shift with 38% of 18-24 years-old in the GCC and 36% in Egypt using these mobile devices to watch pirated video content. To address this shift, the media industry must continue to innovate to provide millennials with affordable content they desire on the devices that they use most.

In terms of the types of content that respondents said they pirate, a quarter of those in the GCC and 31% in Egypt stated that they are most interested in watching movies currently shown in cinemas. However, live sports were the second most popular, with 19% in the GCC and 23% in Egypt interested in watching illegal live sports content the most. Men illegally stream more live sports content than women in MENA. In the GCC, a quarter of men and 8% of women are interested in pirated live sports. In Egypt, a third of men and only a tenth of women are interested in watching pirated live sports.

With live sports piracy continuing to grow, Irdeto warned that the media industry must make a concerted effort in MENA to protect live sports content.

“Millennials are influencing major changes in how consumers watch pirated video content in MENA,” said Irdeto’s MENA director of sales Khaled Al-Jamal. “This shift to mobile devices to consume pirated video content serves as a signal to the media industry that further innovation is required in MENA to meet consumer demand. This innovation, combined with a comprehensive anti-piracy strategy, ensures that consumers are able to securely access the content they desire on the devices they prefer. This helps to prevent consumers from seeking out illegal offerings.”