MTV India to broadcast nascent UCypher eSports league | Deals | News | Rapid TV News
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Youth network MTV India is planning daily coverage of the recently unveiled eSports league UCypher, which begins its first season in April.

MTV Logo Feb 2017The eSports league – founded by influential businessman Ronnie Screwvala – will also be broadcast online on YouTube, YouTube Gaming and twitch.tv. By 2021 revenues from eSports are expected to reach US$3.5 billion from the $1.8 billion forecast for 2017, according to a recent study by Juniper Research.

The first season of the bi-annual league run by USports will have six teams, featuring 66 top professional gamers from India who will be fighting for INR5 million in prize money over a 37-day period.

USports has partnered with publisher Valve Corp to use its popular eSports games, CS:GO and DOTA 2 for the tournament. Games will be played from 4 pm until midnight, but the company intends to package the content into a one-hour daily format.

“We are following a multi-platform approach. We want to build an audience first. Once the league is established, only then we will sell teams,” said Ronnie Screwvala, founder of USports. He added that in the future the company also wants to create a subscription model for UCypher.

Entrepreneur Screwvala was founder and CEO of Indian media group UTV, which included UTV Software, Bloomberg UTV and UTV Motion Pictures. The company was acquired in January 2012 by Walt Disney Company, which paid US$454 million for the shares it did not already own.

“We want to increase the popularity and get more people to watch eSports. If we do a live telecast, it will be difficult to get non-gamers. Therefore, we have decided to package it smartly, we know the art of storytelling, which will make for a good programming too,” Screwvala is reported as saying in the Economic Times.