Decentrix automates data management with Mediabase MDH | Infrastructure | News | Rapid TV News
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Decentrix has augmented its BIAnalytix portfolio of media business intelligence solutions with Mediabase MDH.


Mediabase MDH is a master data management application specifically engineered for media enterprises. Automating centralised management of master records, Mediabase MDH eliminates corporate data complexity. Because media enterprises combine information from multiple systems, data conflicts between those systems – as well as normal data entry errors – can prevent detailed reporting and analysis.

Rather than spend time enforcing strict data entry policies, operators can use Mediabase MDH for automated, standardised data entry and effective consolidation of data from transactional systems.

The Decentrix solution features a secure central database containing industry-specific master values, and it applies automation tools to streamline the mapping of data from all operational systems. These tools continually search for and locate duplicate records, import new entries, identify unmapped values and map records as needed. Mediabase MDH also can create and change reporting relationships dynamically without disrupting the entire media organisation.

"Our data scientists and application teams have a long history of working with the transactional systems central to a media enterprise, and this expertise is evident in the agility with which Mediabase MDH automates and simplifies master data management," said Taras Bugir, president at Decentrix. "By fully addressing the acquisition, creation, and maintenance of such master records, Mediabase MDH makes it easy for business users, rather than IT staff, to integrate critical data into the business workflow."