As the world awaits its live TV service, over-the-top service provider Hulu has decided to search the market for a chief content officer.
According to TheWrap, the position would report directly to CEO Mike Hopkins, and the person filling it would oversee original programming and content acquisitions. In other words, whoever steps into this newly created role would be the Big Kahuna for content strategy for the entire enterprise — a pretty big weight on the shoulders given that Hulu has much work to do to catch up with its OTT rivals. AT&T’s DirecTV Now, DISH Network’s Sling TV, YouTube Red, PlayStation Vue and others are already in the market with skinny TV bundles that are markedly similar to what Hulu says it wants to do. The only differentiator that matters will be content.
TheWrap also reports that existing content chief Craig Erwich will remain as an SVP at the company, but will have an expanded focus on creative development and original production.
The live service, which will go for $40 or under, was expected to roll out in the first quarter of 2017, but Hulu is still negotiating content carriage deals. It recently announced more programming details, noting that it will offer A&E networks. It will carry not only the flagship network, but also History, Lifetime and Viceland, and others.
On the broadcast front, Hulu has secured ABC, CBS and Fox, but is still negotiating with Comcast over NBC. Also, three other major media companies - AMC Networks, Scripps Networks Interactive and Discovery Communications – are also still in talks with Hulu for carriage.
That said, Hulu, which is co-owned by Comcast, Disney, Fox and Time Warner, couldn't come to terms with Viacom. Nonetheless, Hulu’s service expects to have more than 40 live channels.