IRIS.TV rolls out personalised video for Northern & Shell | Infrastructure | News | Rapid TV News
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Multimedia publishing house Northern & Shell Media Group is to deploy the IRIS.TV cloud-based personalised video programming platform to enable digital video teams to embed videos into article content.

iris tvNorthern & Shell, publishers of the Express, Daily Star and celebrity magazine OK! will integrate IRIS.TV technology into the editorial workflow to enable each publication to control video programming by streaming position, frequency and category. The company will utilise Asset IQ, IRIS.TV’s automated metadata structuring system to organise the video archive into taxonomies with categories and subcategories. Asset IQ uses a set of expert systems that incorporates artificial intelligence and advanced data science to analyse and prescribe the best categorisation and grouping of video assets.

“IRIS.TV uses artificial intelligence and adaptive machine learning to surface the most relevant video from the publisher's library for each individual site visitor,” said Richie Hyden, COO of IRIS.TV. “These personalised recommendations give publishers an average 70% increase in video views, the highest in the industry. The result is many more tailored, relevant video views.”

He added: “Our proprietary prescriptive analytics enables publishers to make actionable decisions based on data-driven insight and provides real-time performance data to understand asset value and to maximize return on video syndication.”

IRIS.TV also tracks viewer behaviour and each video's performance so that users know what content will generate greater follow-on viewing across a variety of parameters such as category, device, time of day, and in-stream.

“With IRIS.TV, we have significantly increased our video views, engagement and user retention,” said Alan Whiteley, Northern & Shell CTO. “Our success with IRIS.TV has allowed us to invest in video with confidence.”