Nexstar, Sinclair partner on ATSC 3.0 consortium | Broadcast | News | Rapid TV News
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Further driving the new broadcast standard designed to allow broadcasters to integrate video content and data across smart devices, Nexstar Media Group and Sinclair Broadcast Group are creating an ATSC 3.0 consortium.

atsc 3.0The idea is to promote spectrum aggregation, innovation and monetisation in areas like virtual MVPD platforms, multicast channels, automotive applications, single frequency networks and wireless data applications, among others, and to enhance their abilities to compete in the wireless data transmission sector.

The consortium will be jointly owned and controlled equally by the two; Nexstar and Sinclair collectively own and operate television stations reaching approximately 60% of the country.

“As a result, broadcasters will no longer have to rely on expensive third-party measurement services with small sample sizes and unverified results,” the companies said. “The value of this captured data across all next gen-enabled devices and their users can be monetised several ways. For advertisers, it will provide greater efficiency for their spend with elevated addressability, personalisation and accountability. Similarly broadcasters will realise greater efficiencies in reaching and monetising a significantly larger advertising market.”