Immersion, Teads partner on haptic mobile ads | Ad Tech | News | Rapid TV News
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Immersion Corp and Teads have agreed to distribute TouchSense Ads – ads you can feel – in Latin America and Europe.

teads hapticTouchSense Ads, enabled with Immersion’s haptic technology, create mobile video ad experiences that connect with the audience through their sense of touch. Teads will serve TouchSense Ads on its mobile Web advertising platform.

In a recent A/B trial commissioned by Immersion and Teads, conducted by third-party research firm Research Now, TouchSense Ads outperformed standard mobile ads on key metrics such ad awareness, engagement and purchase intent.

The study shows that the ads drive improves ad awareness by 75%, and purchase intent by 41%. Also, more than 75% of respondents agree that touch makes ads more attention grabbing, and over 70% agree that touch makes ads more interesting.

“Teads prides itself on pioneering new advertising experiences,” said Eric Tourtel, SVP of Latin America at Teads. “This innovative ad capability will help our clients capture the attention of their audiences in a mobile-dominated world. We are excited to work with Immersion to offer TouchSense Ads to our customers.”

Teads has recently been focused on mobile ads, and recently launched a vertical video solution allowing advertisers globally to turn existing TV creatives into vertical video suited for smartphones.