Youku Tudou given priority for streaming Alibaba Pictures’ content | VOD | News | Rapid TV News
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Alibaba Pictures Group (APG) has been given a boost by its e-commerce giant parent company which wants to tighten its links between to its entertainment assets, strengthening the Alibaba group’s overall entertainment output.

Alibaba pictures logoThe e-commerce giant Alibaba has sealed a three-year agreement with Alibaba Pictures Group (APG) to tighten the links between its entertainment assets, and strengthen the group’s overall entertainment output.

As part of the agreement, APG gets precedence on all rights flowing from Alibaba’s content businesses, including video-on-demand (VOD) platform Youku Tudou, Alibaba Gaming and Alibaba Literature. Youku, meanwhile, will receive priority investment and streaming distribution options in APG film output.

Alibaba Pictures and Alibaba Digital Media and Entertainment Group “will join hands to promote and distribute film and television content, on the back of the online and offline channels which each party owns in order to promote the brand and work of their own and their collaboration parties,” said Alibaba Pictures’ CEO Yu Yongfu in a letter to employees. “The aim is to create synergy and maximise the branding influence,” he added.

Gaining exclusive distribution rights to content could give Youku Tudou a boost in its rivalry with streaming competitors iQiyi and Tencent Video.

Alibaba holds a majority position in Alibaba Pictures Group, but the film studio has a separate stock market listing in both Singapore and Hong Kong.