SVOD outstrips DVR use in US for the first time | Media Analysis | Business
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Most US households use more than one home entertainment source, the vast majority - 82% - with a DVR, Netflix or video-on-demand (VOD) from a cable or telco provider, says consumer research from Leichtman Research Group.

netflixThe survey also found that Netflix has outstripped DVR use for the first time, with 54% of adults using Netflix vs. 53% that have a DVR. To put that in perspective, in 2011, 44% of TV households had a DVR and 28% had Netflix. It also found that found that about 30% of households use two of the in-home entertainment services, and 14% use all VOD, Netflix or DVR.

On the streaming front, almost two-thirds of households get a subscription from Netflix, Amazon Prime, and/or Hulu – and just over half of all adults stream any of these services on a monthly basis. About a quarter of all adults stream Netflix daily – compared with 6% in 2011. More than four-fifths of Netflix streaming users watch Netflix on a TV set.

Meanwhile, 64% of pay-TV subscribers have a DVR – compared to 49% in 2011 – and 60% of DVR households have DVR on more than one TV – compared to 33% in 2011.

Further, 65% of all cable and telco video subscribers have used VOD from their current provider and 58% of all cable subscribers used VOD in the past month – compared to 42% in 2011.

“On-demand and time-shifting TV services like DVR, VOD and Netflix have permanently changed the way that people can watch TV,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “Today, over 50% of households have a DVR and, for the first time in the 15 years of this study, over half of households have Netflix. Yet traditional TV viewing still exists. For example, 46% of adults agree that they often flip through channels to see what's on TV.”

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