AT&T, América Móvil and Telefónica are taking the largest hits as Brazil’s pay-TV market continues to decline.
The country’s telecom authority, Anatel, has reported that the market is continuing to lose steam, and has been doing so for 27 consecutive months.
In January alone, over 100,000 households stopped paying for a TV subscription, leaving the total subs figure under 18.7 million. This represents the strongest fall of the last 12 months. The market has decreased by 1.91% since January 2016, dropping over 360,000 subs.
Since the beginning of its particular crisis, there are around 1.2 million fewer pay-TV subscriptions, as Brazil’s market reached its peak of 19.8 million households in November 2014.
In this troubled scenario, the large telco groups are absorbing most of the impact, particularly AT&T, whose satellite operation SKY has dropped almost 200,000 subs in the last year. In fact, direct-to-home (DTH) services continue driving most of the losses, down by 3.2% and 353,000 subscribers for the period.
However, Telefónica suffered the largest drop, as its subs base has decreased by 4.95% since January 2016 (-88,000 subs).
The market leader, América Móvil, has also experienced losses across its three operations – Claro, NET and Embratel - losing 122,000 subs in the last 12 months. However, it continues to top the market from quite a stable position with 9.75 million pay-TV households.
As reported before, the only winner is Oi and its IPTV operation, which has grown by 12.03% during the last year and threatens Telefónica’s position as Brazil’s third largest pay-TV operator.