MWC 2017: Netflix optimises delivery quality as it bolsters Euro content | VOD | News | Rapid TV News
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Days after CEO Reed Hastings’s speech at Mobile World Congress pointed out the direction of the subscription video-on-demand (SVOD) provider, Netflix has revealed its push into major markets with content delivered with increasing reliability.

Netflix OITNB iPad lifestyleUsing artificial intelligence techniques, the company has announced plans to use a new technology called Dynamic Optimizer that will allow it to analyse video content in great details and compress feeds without affecting the image quality. The key user benefit will be a reduction in the amount of data used in a viewing session, a huge issue for the increasing number of people who access content from mobile devices, especially in Asian countries. In a speech at MWC 2017, vice president of product innovation, Todd Yellin, revealed that a codec for Dynamic Optimizer would be launched in the next few months.

At the same time, the company announced a raft of new programming for Europe. Since 2012, Netflix has committed more than $1.75 billion to European licensed and original content as well as co-productions, and its canon includes more than 90 original pieces of work in various stages of development. The company confirmed new series TROY: Fall of a City, Black Earth Rising and The Spy, which the service is co-producing in association with BBC One, BBC Two and Canal Plus.

“Great storytelling knows no geographic bounds,” said chief content officer Ted Sarandos. “After four years of original programming and filming in 18 countries, we know compelling stories can come from anywhere and no matter their origin, can resonate with audiences around the world. In fact, of the European shows available on Netflix last year, more than half of watchers came from outside of Europe, which is why we are confident our upcoming slate of international shows will be enjoyed by viewers in their home countries and beyond.”