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Video will account for 50% of mobile revenues by 2020, according to the CEO of Chinese communications infrastructure maker Huawei.

Video represents a $1 trillion revenue opportunity for telecommunications operators, with entertainment video accounting for $650 billion of this, Huawei’s Eric Xu (pictured) told delegates at the Mobile World Congress in Barcelona this week.

Industry video and communications video combined will account for the remaining $368 billion in possible revenues if telcos position themselves correctly.

“Video is not optional, it’s a must. It is redefining telecoms,” Xu said during his keynote speech, urging telcos to partner with content producers and aggregators, as well as offering end user billing for content delivery.

Xu also predicts that by 2020, video will account for half of global mobile revenues, up from 25% in 2016. To capitalise on this, Xu says telcos must change the way they sell data access, and offer price plans according to the quality of picture that can be received – from standard definition to 4K .

“Huawei wants to be the enabler for telcos to be successful in video,” he added, offering the company’s services in consulting; content aggregation; cloud video platforms; semiconductors and middleware; end-to-end networks; and planning, design, integration, and experience management.