HITS hops on tonton | OTT | News | Rapid TV News
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Malaysia’s Media Prima Television Networks is adding Hollywood entertainment channel HITS to its over-the-top (OTT) video streaming service tonton, following a carriage deal with Rewind Networks.

tonton logoHITS will be available to tonton subscribers as a linear TV channel in English with Bahasa Malay and Chinese-subtitles. It will join a range of live TV channels, as well as 23,000 hours of catch-up and premium content the service provides on-demand.

“We welcome the addition of HITS to our ever growing content offerings for tonton’s premium VIP membership which starts from just RM 3 ($0.70). This is in line with our strategy in providing the best of local content and having the best shows from Hollywood for all Malaysians to enjoy,” said Airin Zainul, director of tonton and intellectual property, licensing and merchandising.

The Malaysian OTT service now claims to have 6.6 million registered users, with 18,000 new members joining each week. Tonton offers a range of shows, although 80% of its content is local.

HITs provides programmes including That ’70s Show, The Nanny, Golden Girls, Cheers, MacGyver, Diff’rent Strokes, AirWolf, The A-Team, The X-Files and Grey’s Anatomy. The channel is available for free on tonton as a two-week preview for the remainder of February and the first week of March.

CEO of Rewind Networks, Avi Himatsingani, said: “We are happy that tonton’s VIP subscribers will now have 24×7 access to our hugely successful curated service that has viewers across the region loving us and wanting more.”

HITS is also available in Singapore, Malaysia, Indonesia, and The Philippines, where it also has a catch up service HITS Replay available, as well as streaming on the HITS app accessible via iOS and Android to authenticated pay-TV subscribers.