Viu launches in Middle East | VOD | News | Rapid TV News
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PCCW’s over-the-top (OTT) video platform Viu is being introduced in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan and Egypt.

Viu logoThe video-on-demand (VOD) service, built on Vuclip’s adaptive transcoding technology for emerging markets, is already available in Indonesia, Malaysia, India, Hong Kong and Singapore.

Viu offers regional, international and local entertainment on-demand, including Egyptian, Syrian, Khaleeji and Tunisian TV dramas. Arabic viewers can also access classic movies and recent blockbusters, as well as curated music videos for over 6,000 songs from artists such as Nicole Saba, Amr Diab, Hassan El Shafei, Nancy Ajram, Ramy Sabrya and Maya Diab.

Bollywood content can also be streamed, with films, popular TV shows and music videos featuring stars such as Shahrukh Khan, Salman Khan, Katrina Kaif and Deepika Padukone.

The company has recently sealed a deal with Indian content house Shemaroo to add more content to the Viu platform.

In the Middle East, content will be available without charge, while premium content can be viewed without advertisements, after paying a monthly subscription fee.

“We’ve been in the mobile video business for nine years and that has given us a lens into viewer insights that is unparalleled,” said Sherif Dahan, regional director for Middle East, Vuclip. “The Middle East is home to a diverse population and our mission is to curate the most compelling and popular content from across the world. We look forward to an exciting journey as we bring new ideas to life and offer viewers a whole new experience in entertainment.”

Viu content can be watched on mobile devices and desktop computers via an app, available on Google Play and the Apple Store.