Shemaroo Entertainment’s catalogue of contemporary full-length Hindi movies like Sarkar, Black, Ishqiya, Traffic Signal, Bheja Fry 2 and The Dirty Picture can now be watched on-demand by Viu subscribers.

“OTT services are growing exponentially in India. Given the dynamics of the OTT space, content has become the key driver for subscriber acquisition and growth. We are pleased to join hands with Vuclip’s premium OTT video-on-demand service Viu in our ongoing efforts to reach out to the digital consumer,” said Jai Maroo, director, Shemaroo Entertainment.

Vishal Maheshwari, country head, Vuclip India, said: “Our subscribers see great value in content that is high in quality and freshness. Our content partnership with Shemaroo plays a part in delivering this value to our highly engaged viewers.”

The Vuclip-powered premium OTT service Viu is currently available in Hong Kong, Singapore, Malaysia, Indonesia, Egypt and India, either online or via an iOS or Android mobile app.