Elemental drives Globo.com 4K VOD | 4K/UltraHD | News | Rapid TV News
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Brazil’s Globo.com has selected Elemental Technologies’ video processing solutions to power its new 4K video-on-demand (VOD) services.

globo playThe agreement expands the broadcaster’s existing Elemental deployment with added video infrastructure to process the streaming of Ultra HD content with HEVC compression.

Globo.com offers online access to the diverse array of publishing, video and data properties that Globo operates, including Globo TV’s broadcast networks, film studio Globo Filmes and over-the-top (OTT) television service Globo Play.

“Our research told us a new 4K service would only win a market if it provided a new and engaging level of quality, unobtainable elsewhere,” said Igor Macaubas, product manager, online video platform, for Globo.com. “Elemental demonstrated that it could extend its high level of quality to 4K workflows, quickly and easily meeting Globo.com’s stringent requirements for performance, interoperability and reliability while incorporating the powerful and complex HEVC codec.”

The new deployment adds new Elemental Server transcoders to the existing solution comprising Elemental Live, Elemental Server and Elemental Conductor products, boosting workflow efficiency and supporting a rapid time-to-market for Globo.com’s new 4K service.

“Consumer interest in 4K video is quite high thanks to new large-screen smart TVs; as a market leader, Globo.com recognizes this and has built its services accordingly,” added Dan Marshall, senior VP, worldwide sales and service for Elemental Technologies.

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