Premium social subs for This Old House Ventures | Social TV | News | Rapid TV News
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This Old House Ventures has launched a members-only, consumer-facing 360° digital subscription premium service.

this old houseThe infrastructure for the new This Old House Insiders was designed in partnership with and powered by Fullcube, is available to users for a fee of $87 a year or $6.97 a month. Members gain access to the trusted home brand’s two-plus decades of comprehensive, archived content from its extensive library of television and print content, and offers invitations to members-only events with the award-winning TV experts, plus exclusive discounts and deals to help home renovators at all stages.

“This premium membership takes engagement with this brand to a whole new level, providing consumers with unlimited access to an unmatched collection of information and resources from the most trusted experts in the business,” Eric Thorkilsen, CEO, This Old House Ventures. “This is an opportunity that will serve both the avid home renovators, as well as fans who seek the confidence to do it themselves or, in some cases, just ask the ‘right’ questions. This new and organic platform will introduce this franchise to a new generation of fans who will have the chance to tap into our archives for every titbit of intel that This Old House has to offer.”

Fullcube, whose technology is driving innovation in the membership economy, has now enabled the launch of premium-membership offerings for multiple sports, media, and entertainment brands.

“This Old House is part of a growing trend of brands rethinking their business models to focus more on customer and fan relationships, leveraging multiple outlets and channels to engage them,” said Fullcube CEO, Parrish McIntyre. “Initiatives like This Old House Insider are going beyond your typical subscription offering and are transforming industry to create real and sustainable customer lifetime value.”
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