China’s iQIYI secures CBeebies content for digital platform | Deals | News | Rapid TV News
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CBeebies content will be streamed online in China for the first time this summer following a deal between iQIYI and BBC Worldwide at the broadcaster’s annual Showcase TV sales market.

Cbeebies Hey DuggeeChina’s leading online video platform iQIYI has acquired almost 300 hours of preschool content, including Go Jetters, Sarah and Duck and Hey Duggee (pictured). It will be made available as a children’s programming block to around 20 million paid subscribers and via iQIYI’s popular mobile app.

Programmes will be serviced in English and/or Mandarin and branded 思贝斯 (sī bèi sī). The block will be added to the iQIYI digital platform in summer 2017.

“We first started working with BBC Worldwide in 2015 when we partnered with them to bring their premium factual content to viewers on iQIYI. We are excited to expand this partnership to include their very popular CBeebies programmes for our preschool audience and their parents and carers,” said iQIYI chief content officer Wang Xiaohui.

David Weiland, EVP Asia, BBC Worldwide, remarked: “This is the first time CBeebies programmes will be available as a block on a digital platform in China. We are very pleased that iQIYI is our partner for this ‘first’ ... This partnership is an affirmation of the shared commitment to bring the very best of BBC programmes to a wider audience across China,” added Weiland.