The Vungle marketing platform for in-app video ads is claiming to have reached a $300 million annual revenue run rate (ARR).
It says it has also increased adoption of its software development kit (SDK), now in 40,000 mobile apps worldwide, up 125% year-over-year worldwide.
“At Vungle, it’s our mission to deliver the highest quality consumers for our advertisers, while also delivering a great user experience for the publishers who rely on us to monetise their mobile apps,” said Vungle CEO Zain Jaffer.
“Our growth speaks volumes about how the advertising landscape has changed. Companies of all sizes, from established brands and Fortune 500 businesses to independent mobile studios, have begun to adopt in-app video ads as an integral part of their customer acquisition strategies. And that’s why Vungle is bullish on performance marketing. It's proven, it's defensible and mobile marketers spend more when there's clear, quantifiable ROI and lifetime value - this has and will continue to fuel Vungle’s growth.”