Malaysia’s iflix to launch in MENA through Zain tie-up | VOD | News | Rapid TV News
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Malaysian video streaming service iflix has teamed up with Kuwait-based mobile operator Zain to launch its video-on-demand (VOD) service in the Middle East and North Africa (MENA).

Zain iflixThe new joint venture, iflix Arabia, will be headquartered in Dubai and operate in Zain’s territories of Kuwait, Bahrain, Iraq, Jordan, Lebanon, Saudi Arabia and Sudan from the second quarter of 2017.

The subscription video-on-demand (SVOD) service provides Hollywood, Bollywood, and Asian programmes, including more than 2,000 episodes of children’s content, and will also offer Arabic shows and movies. Subscribers can also download TV shows and films for offline viewing.

Having launched in May 2015, iflix has now rolled out its service to nine markets in Asia, and serves over four million subscribers. Zain will now bring 47 million customers and MENA mobile operators into the expansion equation.

The new venture hopes to capitalise on MENA’s large youth population, growing broadband and smartphone penetration, and appetite for digital content and entertainment. It will face competition from existing locally-based VOD players such as ICFLIX, Istikana, OSN, MBC and Starz Arabia, as well as global streaming giant Netflix.

“A great mix of local and international catalogues will reach audiences using Zain’s leading networks, guaranteeing the best speeds for streaming and user experience, bringing even more content to customers and enhancing their viewing experience,” claimed John-Paul McKerlie, CEO of iflix Arabia.

Group CEO of Zain Scott Gegenheimer added: “Iflix has done an exceptional job in spearheading the entertainment revolution in Asia and truly has an industry leading product. What distinguishes iflix is its constant innovation and commitment to offering its customers an exceptional and entertaining digital experience, which is at the heart of what Zain stands for.”
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