Teads nabs $200MN in 2016 revenue | Ad Tech | News | Rapid TV News
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Online video advertising technology provider Teads has announced record results for 2016, reporting a revenue of $200 million.

teadsThe figure represents a 39% organic growth year-over-year (YOY). In Euros, the Luxembourg-headquartered company registered 45% YOY growth. The company was EBITDA-positive for the fourth year in a row.

“2016 was the year when outstream became mainstream,” said Bertrand Quesada, CEO of Teads. “The outstream video advertising format that we have pioneered in Europe since 2012 has been adopted by the most prestigious publishers globally - the likes of Time Inc, CondeNast, Washington Post, Business Insider, and their European counterparts including The Daily Mail, The Telegraph, Trinity Mirror, Der Spiegel, Axel Springer, Le Monde, Le Figaro and many, many others. Its potential is bigger than pre-roll, as it opens up an unprecedented opportunity for monetising publishers’ mobile traffic."

Pierre Chappaz, executive chairman, commented: “Outstream is a game changer in the programmatic world, because it provides quality at scale. Teads is offering the highest quality inventory to programmatic buyers globally, and this is fuelling the exponential growth of our programmatic revenue.”