The sky’s the limit for Telefónica pay-TV in Peru | Media Analysis | Business
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Telefónica’s dominant position in Peru’s fixed segment continues, led by a booming pay-TV operation.

telefonica peruAccording to the Spanish telco’s Q4 2016 report, pay-TV grew by 6.2% year-on-year, reaching 1.28 million households and a market penetration of 69.2%. Telefónica’s commercial brand, Movistar, continues the growth trend reported during recent quarters, despite a market tending toward stabilisation.

During 2016, the company also completed the deployment of its Deco Smart HD, a hybrid box that enables subscribers to access Telefónica’s over-the-top (OTT) and video-on-demand (VOD) platform, Movistar Play.

Telefónica’s dominance in pay-TV is complemented by the control of the other fixed businesses – 76% penetration in fixed phone and 79.2% in broadband.

As well as strengthening its position, the telco changed its business model during 2016, which, together with increased demand for HD packages, has driven income through the pay-TV operation.

During Q4 2016, Movistar reports invoicing over $67 million purely through pay-TV, 9% more than in Q4 2015. Telefónica Peru closed 2016 with $265 million in pay-TV incomes, almost 26% more than in 2015.
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