Aiming to make viewers’ experience more enjoyable and personalised, British multi-channel broadcaster UKTV has made the first major revamp of its UKTV Play TV on-demand app for mobile devices.
The service boasts a diverse catalogue of shows, including exclusive UKTV Originals such as Taskmaster, Red Dwarf XI and Crackanory. The app, for which downloads were up 98% year-on-year at the end of 2016, is available free on iOS and Android and is said to have been significantly updated. It now claims a more focused approach to finding favourite programmes through a better organised landing page, higher quality programme images and the introduction of genre listings, plus an extended selection of box sets.
The latest data shows UKTV Play achieved a 74% increase in direct-to-consumer views year-on-year in 2016. An updated desktop version of the app was launched in 2016, resulting in a 50% increase in views, noted UKTV.
“The new, streamlined interface has been designed so viewers can find something great to watch in seconds,” explained head of digital products, Oliver Davies. “The uktvplay.co.uk desktop site update has been brilliantly received by our users, helping to drive a significant increase in views, so we’re delighted to be rolling it out onto our iOS and Android mobile apps. The new-look app has a premium feel that mirrors the quality of our content.”