Venevision enters US Hispanic market via Cox | Deals | News | Rapid TV News
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Cisneros Media and Cox Communications have reached an agreement to launch Venevision across the cable platform.

venevision coxVenevision will be part of Cox’s Hispanic-targeted Latino Pack, representing an important step in the channel’s expansion into the US.

“To have our channel launched by one of the most important cable companies in the United States is a great milestone for Cisneros Media. Cox Communications is a great business partner, and we are thrilled to have our leading brand, Venevision, as part of its Hispanic package,” stated Jonathan Blum, president of Cisneros Media.

The Venevision channel will comprise 100% Spanish-language original programming produced at Cisneros Media studios in Latin America and the United States.

Venevision will also feature Cisneros’s telenovelas, from the most recent titles such as Entre Tu Amor y Mi Amor to modern classics like Eva Luna.

“We will work closely with Cox Communications to ensure a diversity of programmes that best suit their Hispanic subscribers. The channel will showcase our top-rated programmes, which are widely recognised by the US Hispanic audiences, as well shows directly from our TV network in Venezuela,” said Marcello Coltro, executive VP, content distribution, Cisneros Media Distribution.