Most Super Bowl fans will watch on TV, not digital | Ratings/Measurement | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Super Bowl viewers will largely be watching the Big Game on a television this Sunday, with only 16% planning to watch the New England Patriots take on the Atlanta Falcons via live-streaming video apps or the Web.

super bowl 2017According to a survey commissioned by advertising firm MGID, those options for US football fans will be provided by Fox Sports, which is live-streaming the game via its Fox Sports Go apps for tablets and connected TVs, or at FoxSports.com.

In addition, only 2% of respondents plan to watch on mobile — an option available on only to Verizon Wireless customers.

In contrast, 71% of respondents said they plan to watch the game on FOX at home on TV with a traditional pay-TV subscription. Another 7% said they’ll spend Super Bowl Sunday at a bar, and 4% indicated they will catch the game over-the-air or some other way.

That said, millennials look to buck the curve. About 23% of the younger demo said they plan to stream the game via apps or online, versus 13% of older fans. About 57% of millennials expect to watch at home on TV, versus 77% of everyone else.

Last year’s Super Bowl, in which the Denver Broncos beat the Carolina Panthers, drew an average television audience of 111.9 million. According to CBS, Internet live-streaming of Super Bowl 50 on CBS and NFL properties averaged 1.4 million viewers.

The MGID survey also found that 43% of respondents said they’re either likely or very likely to re-watch their favourite Super Bowl commercials online. In addition, 6% of those surveyed said a Super Bowl spot has positively changed their perception of a brand.