Samsung leads LATAM smart TV search | OTT | News | Rapid TV News
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Samsung is the preferred smart TV brand for Latin Americans according to their online searches, a report from Linio’s marketplace has revealed.

samsung smarttvIncreasing popularity of streaming services and online TV features has driven Latin Americans’ interest towards smart TVs in recent years.

According to the Linio research, 44% of the online searches about smart TVs were related to Samsung models in Mexico, followed by LG with 31%. The marketplace’s most sold smart TV last year was also a Samsung model.

Similar figures have been reported in Argentina (60% of online searches are related to Samsung, 25% to LG and 14% to Sony), Colombia (61% Samsung, 20% Sony, 18% LG), Peru (50% Samsung, 27% LG, 22% Sony) and Chile (56% Samsung, 23% LG and 20% Sony).

Regarding sales at Linio’s online marketplace, Argentina’s most sold smart TV was a Ken Brown model, while in Colombia, Peru and Chile, LG topped the ranking.