Grapeshot, VideoAmp plot integrated ad-buying platform | Ad Tech | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Ad tech provider Grapeshot has integrated its Live Audience pre-bid keyword targeting solution with VideoAmp's proprietary video and TV user graph.

videoamp logoUnder the terms of the partnership, programmatic buyers can find live audience segments across desktop, mobile and TV, with the ability to leverage custom audience definitions and social media trends all at scale with brand safety protection.

“At VideoAmp, we seek partners who bring immediate value to our clients. We are excited by Grapeshot's proven ability to deliver increased conversion with the scale required to support our client's broad audience reach needs,” said Nick Chakalos, EVP, global business development, VideoAmp.

VideoAmp unites traditional TV planning with digital data and supports traditional and advanced measurement currencies. Its user graph, which covers more than 170 million individuals, allows media buyers to optimise TV and digital campaigns at scale by leveraging precise targeting across screens in a single platform. VideoAmp's platform connects households and devices to viewing behaviour, enabling advertisers to plan, buy, optimise and measure the success of de-duplicated and precisely targeted campaigns that reach broadcast TV, VOD, OTT, desktops and mobile audiences.

Grapeshot uses adaptive machine learning algorithms to organise large amounts of data into useful, shareable actions. This partnership will power pre-bid targeting on VideoAmp's DSP, with Grapeshot signal analysing pages and giving segment-level responses on mobile and desktop inventory. This gives VideoAmp the ability to execute qualified reach and scale cross platform. Additionally, the cross-device signal from Grapeshot will power digital consumption insights for cross-device users.

“Grapeshot is excited to align ourselves with VideoAmp's innovative approach to data activation,” said Ryan McBride, VP, platform partnerships, Grapeshot. “In addition to offering Grapeshot's full suite of pre-bid targeting solutions, VideoAmp will incorporate Grapeshot analysis of digital content consumption to help power their proprietary device graph. Understanding content consumption patterns across devices will give VideoAmp a unique approach to data-driven TV buying.”