Telco giant AT&T has beaten analysts' expectations for Q4 2016 to add net new pay-TV customers for the first time in seven quarters.
That success is largely attributable to its new online video streaming service, DirecTV Now, which saw at least 200,000 video subscribers signing up in the fourth quarter, according to a Friday filing with the Securities and Exchange Commission. Analysts were expecting 61,000.
To put the success into perspective, Netflix added 7 million subscribers in the fourth quarter of 2016, bringing its total to 93.8 million members.
AT&T is expected to announce earnings on 25 January.