Mediaset rethinks pay-TV, VOD approach | Major Businesses | Business | News | Rapid TV News
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Mediaset’s board of directors has set the company’s guidelines through to 2020, citing revamped pay-TV and video-on-demand (VOD) approaches as the main business drivers.

According to the company’s financial analysis, presented in London, future growth will be built on the development of local and international content, innovative international partnerships, new online first content and the launch of a new generation OTT VOD advertising platform.

Regarding its Italian business unit, Mediaset is preparing to refocus the pay-TV area on two levels. Firstly, the company will make its pay channels’ portfolio – currently exclusive to its two million subs - available to third-party operators; and Mediaset will also open up its premium platform (Italy's only DTT-based pay-TV platform) to all interested content producers.

There will be no major changes in Spain, from where Mediaset intends to extend its current strategy for international content co-production to other European broadcasters.

Analysts have said that the move is related to Mediaset’s troubled financial relationship with Vivendi. In early 2016 the French group was set to acquire Mediaset’s pay-TV unit, but the deal fell through. In December, Vivendi gained a significant minority of the Italian company’s shares, becoming its second largest shareholder.

According to the Italian media giant, the new guidelines “outline the roadmap developed by the management team to reinforce the cross-media advertising leadership built up by Mediaset in recent years”.