Continuing TV dominance sees DVR drive | Media Analysis | Business
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2016 has been described as the year of subscription video-on-demand (SVOD), but despite video-on-demand (VOD) showing great growth, it is still being dwarfed by traditional TV, as confirmed by a study from Altice USA.
altice 12 JanThe Altice USA Data Flash Review looked at optimum TV viewing in US households over 2016 and found that live viewing was by far the most popular way to watch TV, cited by 91.9% of respondents. This compared with just 4.9% for DVR and just 2.7% for VOD. That said, growth for the electronic methods was solid. The survey found that DVR viewing increased more than 9% to an average of one hour and 47 minutes per day, while on-demand viewing amounted to 90 minutes per day.

Overall, households consistently averaged eight hours of tuning per day in 2016, the same as in 2015. New programming tune-in increased more than 4%, with almost four-fifths of this deriving from political-focused programmes. By stark contrast, sports programming tune-in decreased 4%.

Commenting on the research, Altice US global chief data officer Paul Haddad said: “Optimum customers love watching television and live tune-in continues to be the most popular way they choose to access their favourite content ... customers take advantage of options to watch programming on their own terms, with viewing up substantially on our DVR platform.”