Brazilian pay-TV sector suffers for second consecutive year | Satellite | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our cookie policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
The Brazilian pay-TV market closed November 2016 with 18.87 million households, over a million fewer than two years ago, when the market was at its peak.

pantalla tvThese latest figures from the Brazilian telecom authority Anatel show a market that has been losing steam over the last two years and has fallen far from its former lead in Latin America.

The report also points to slight changes in business, as low-cost satellite operators continue to drive most of the losses. During the last 12 months, direct-to-home (DTH) services lost almost half a million subscriptions, although DTH is still the dominant broadcasting technology in the country.

Cable, however, has managed to remain stable during the last year, at about the 7.8 million subs mark, while IPTV is the only winner, almost doubling its figures to reach 220,000 pay-TV households in November.

Operators in the Brazilian sector, which was just shy of 20 million subscriptions in November 2014, have performed very differently over the last year. Telefónica’s Vivo (down 5.12%) and AT&T’s SKY (down 3.05%) have seen the greatest losses, along with local players, which lost 14.54% of their households since November 2015.

América Móvil, with 9.89 million subscribers over its three operations, has managed to contain losses to barely 1% of its total subscribers while Oi appears to be the only successful operator, mostly thanks to its IPTV operation, closing the 12-month period with 1.29 million households and a 10.18% growth.
Add comment
  • No comments found