VideoAmp and Immersv bring virtual reality to cross-screen ad campaigns | Ad Tech | News | Rapid TV News
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Providing 360° video inventory in virtual reality (VR) headsets, VideoAmp is to connect its proprietary user graph technology and its screen tensor video solution with Immersv's VR/360 advertising platform.

VideoAmp 9 Jan 2017Immersv was built to help consumers discover VR apps and entertainment while enabling VR developers to drive both distribution and monetisation for their content. Immersv provides immersive virtual reality and 360°advertising experiences for mobile VR platforms such as Samsung Gear VR Powered by Oculus, Google Cardboard, and other VR headsets. Using the Immersv virtual reality advertising platform, VideoAmp believes that it will now be able to run highly targeted and high quality traffic.

“The goal of this partnership is to bring VR executions into the fold with other video campaigns doing so in an automated method that would allow for sequencing creative. Advertisers could promote an upcoming product in a VR unit, then have a follow up on regular mobile with a call to action, all this in one buying platform,” explained VideoAmp chief business officer Jay Prasad.

"360° video and VR content experiences provide clients new and more immersive ways to story tell and we've seen immense brand lifts and significant increase in audience engagement from this type of immersive branded content,” added Immersv CEO Mihir Shah.

“While this is very promising, brands still need to reach those audiences at scale which is a challenge in this early stage of the VR evolution," said Andrew Klein, social experience and custom product innovation for Mediavest|Spark.

“We're excited to see AdTech vendors in the space innovating new ways to efficiently reach the right audiences with our clients' 360° and VR content. Additionally, turnkey 360°/VR content distribution platforms that can also provide in-depth measurement and analytics will further foster more meaningful connections and help brands create better VR content experiences for consumers.”