CES 2017: CRTV chooses Brightcove for SVOD | Infrastructure | News | Rapid TV News
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So called ‘non-traditional’ media firm CRTV has selected Brightcove to power its subscription video-on-demand (SVOD) over-the-top (OTT) service.

crtvCRTV features daily episodic shows, weekly features and specials from right-wing entertainers and hosts. It recently launched its Web presence and mobile apps, and the feed is also available directly on CRTV.com, and Roku, Amazon Fire and Apple TV.

“We chose to run our service on Brightcove for its superior player technology, world-class global customer support and seamless migration process,” said Cheryl Wood, SVP, operations, CRTV. “The migration was painless and easy.”

CRTV is using the Brightcove Video Cloud hosting and publishing platform, including Brightcove’s integration with Sitecore for streamlined content management and improved workflow efficiency.

In 2017, CRTV plans to explore Brightcove’s Live capabilities and create greater personalisation for its subscribers, using the recommendation engine from Brightcove partner, IRIS.TV. CRTV is part of the beta program for Brightcove’s quality of experience (QoE) reporting, which provides publishers and brands with playback quality metrics so they can optimise their customers’ viewing experience. The company is also evaluating Brightcove Social, Brightcove’s social management tool that allows users to publish content natively to Facebook, Twitter and YouTube.

“We know our customers are going to find us through social platforms.” Wood added.

“We are happy to help CRTV grow its OTT service, and look forward to expanding our relationship in the coming year. As the leading independent video platform and solutions provider, Brightcove delivers the most innovative and scalable video services to drive revenue and growth,” said Anil Jain, EVP and GM of Brightcove. “We have a proven track record of successfully launching video experiences with media organizations, large and small, enabling them put online video at the centre of their business strategy.”