The fourth semi-annual State of Online Video report from Limelight Networks has identified 18-34-year-olds and males as leading consumption.

Respondents ranked television shows as the top type of content they watch online, followed closely by original content/YouTube, and movies. Millennials prefer to watch TV shows and movies online, while people over 60 primarily watch original content/YouTube and news.
High prices are the most important factor influencing whether consumers will cut the cord with cable, or pay-TV providers. More than four-in-ten (41%) cite price increases as the primary reason they would abandon their subscription. However, just under a quarter of respondents in the Limelight survey say they would cut the cord if they could directly subscribe to the channels they want online.