TV Azteca is increasing its audience as it prepares for a 2017 in which a third actor will enter Mexico’s free-to-air (FTA) scenario.
According to figures published by Grupo Salinas, Azteca’s parent company, an average 31% share was reached in 2016 through the company’s various FTA channels, one more percentage point than in 2015.In addition, prime time audiences reached an average 34% share during the last year, three more points than in 2015.
“TV Azteca’s revamping process, led by CEO Benjamín Salinas, created agile, inspiring and high quality formats,” said the group. “New content proposals captivated larger audiences for Azteca Trece, Azteca 7, and Proyecto 40.”
Azteca’s figures reflect the last year in which the Grupo Salinas and Televisa shared the Mexican FTA market. Their duopoly controlled over 90% of the total audience but, from October 2016, a third nationwide network, Imagen Television, was launched across the country.
The new media group will bring more competition in 2017 and, therefore, audience figures are expected to drop for both Azteca and Televisa.
During 2017, Grupo Salinas will continue revamping its TV strategy, betting on more innovative contents. “In 2017, TV Azteca will refresh its line-up with attractive new productions and welcome more talent,” said the company.
