OWNZONES Media Network has partnered with the E.W. Scripps Company to distribute The List to over-the-top (OTT) outlets.
OWNZONES will distribute the show, an original series on trending news and pop culture, via LeEco, Roku, Amazon US, Amazon UK and Metrological in Q1 and Q2 of 2017. As part of the deal, OWNZONES has also created a white-label Roku app to allow for distribution across that platform.
“The No 1 ask we’re hearing from companies and content providers is how they can distribute their content internationally, seamlessly and quickly,” said OWNZONES Media Network CEO Dan Goman. “In this respect, OWNZONES is vastly ahead of the field. Our infrastructure and global network of OTT providers is second to none, so when content providers come to us they can literally see the impact as the impressions quickly translate to massive engagement across digital properties including social media, and with key demographics.”
The agreement between OWNZONES and Scripps comes after an OTT distribution partnership of the same show across Gas Station TV (GSTV), which launched in the summer of 2016, which delivered over 100 million impressions. The List airs in 45 US markets and is ranked No 15 among syndicated shows.
“The List continues to gain momentum and new viewers, outpacing established network shows,” said Cater Lee, vice-president of programming at Scripps. “OWNZONES ability to distribute via GSTV was a key contributor to that momentum, and so we’re particularly excited to expand this relationship further, reaching new international audiences.”