Comms tech giant Nokia’s renaissance continues as Chinese digital entertainment platform Youku has invested in its VR ecosystem of technologies.
The deal will see the operator bring the immersive VR content to the more than 500 million monthly active users using its premier online video platform which has daily views of more than 1.1 billion. Youku claims that by using Nokia’s virtual reality solution, users and content creators will be able to experience and share the ‘highest quality’ VR content including natively captured spatial audio.
Youku will deploy the entire OZO VR solution, including the OZO Camera, OZO Software Suite, OZO Live and OZO Player SDK in the creation and distribution of content ranging from film and TV to news and documentary. It will be the first Chinese content producer and distributor to have fully integrated the Nokia OZO ecosystem of technologies.
“Virtual reality has become a creative and compelling medium for art, cinema, education, gaming, travel and a growing number of experiences,” said Jerry Li, general manager of Home Entertainment Business. “Youku continually strives to deliver the best content available anywhere, and our collaboration with Nokia allows us to make professional-quality VR available to our audiences.”
“China is one of the most progressive VR markets in the world with an appetite for high-quality virtual reality experiences that is enormous and growing,” said Paul Melin, vice-president of digital media at Nokia Technologies. “Our collaboration with Youku enables millions more people to enjoy incredibly immersive video and audio VR content through a well-known and trusted platform.”