Telefe leads Argentina’s FTA for fifth consecutive year | Broadcast | News | Rapid TV News
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Argentinean channel Telefe, which was recently acquired by Viacom, managed to maintain its hold over free-to-air (FTA) audiences during 2016.

telefe ratingsDuring the year, Telefe averaged a 33.7% share and a 9 rating point, leading audience figures for the fifth year in a row, according to Kantar Ibope.

Once again, El Trece was the second most watched free-to-air (FTA) network in Argentina, averaging a 32% share and an 8.5 rating. América TV (16.9%), El Nueve (11.3%) and the public broadcaster (6.1%) complete the top five.

Telefe, which Telefónica sold to Viacom in November, was the most watched signal in every time slot, reaching the highest rating (12 points against 11.5 for El Trece) during prime time.

Such audience figures, as well as Telefe’s content production division, were the main reasons behind Viacom’s interest in acquiring the channel. The US company plans to make of Telefe its spearhead in FTA TV, while keeping a comfortable position in the pay-TV market, in which it manages MTV, Nickelodeon, Comedy Central and Paramount Channel.