CES 2017: Sony pushes HDR with new TVs, home theatre projectors | 4K/UltraHD | News | Rapid TV News
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The world of HDR has been greatly expanding with the advent of video streaming services, and high dynamic range products are at the vanguard of Sony’s CES bouquet within new TVs and home theatre projectors.

Sony HDR 5 Jan 2017Sony says its new BRAVIA TVs are designed to deliver even wider brightness range and higher contrast, making the best use of 4K HDR content with the combination of a ‘unique’ image processor and display device technologies. The company adds that now, more than ever before, accurate image processing is playing a crucial role in delivering a ‘dazzling’ picture according to filmmakers’ intentions. The 4K HDR Processor X1 Extreme is said to be able to produce lifelike pictures with high-level texture, depth, colour and contrast, bringing a significant leap forward in the space of HDR. With two new TV series, Sony believes that it can bring 4K HDR Processor X1 Extreme’s power to a broader audience.

In order to provide a wider selection of 4K HDR displays, Sony will introduce 4K HDR OLED as BRAVIA OLED. The A1 Series is claimed to offer a totally new visual experience with the combination of superior picture quality of OLED with X1 Extreme, the world’s first sound system in a large screen TV, and its ‘cutting-edge’ form-factor.

Complementing the TVs will be the ultra-short throw home theatre line -up with the introduction of the B VPL-VZ1000ES 4K HDR home theatre projector, designed to integrate easily into people’s homes. The laser light source projector is HDR-compatible with native 4K resolution. It can be positioned 6” away from a wall and still offer a 254cm (100”) image, measured diagonally in 16:9. When powered off, the VPL-VZ1000ES virtually disappears into the décor. Sony says that with the new product it is now possible to have an immersive viewing experience for a wide range of residential applications, from a home theatre to a living room or bedroom.
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