MStar to adopt TVkey | Security | News | Rapid TV News
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Chip firm MStar has announced that it will adopt NAGRA’s TVkey direct-to-TV security technology in its EMC SoCs for 4K Ultra HD HDR televisions.

TVkey 4 Jan 2017The arrangement is pending finalisation of the new TVkey licensing body.

The MStar EMC TVkey integration will enable pay-TV service providers to deliver high-value premium content directly to supported TVs without a dedicated set-top box (STB), while still meeting strict MovieLabs standards for Enhanced Content Protection. The MStar EMC is a high-end 4K Ultra HD HDR TV chipset series and enables pay-TV operator applications and branding using an HBBTV2.0 HTML5 TV vendor-independent application SDK for both Android TV and Linux OS.

“We are pleased to be working with MStar to bring the TVkey direct-to-TV technology to a wider range of new televisions,” said Maurice van Riek, SVP and head of content and asset security for NAGRA. “The TVkey technology was developed as a result of a NAGRA and Samsung partnership. MStar’s adoption of the technology enables TV manufacturers to sell more TVs, pay-TV service providers to reduce subscriber acquisition costs and pursue new business models like skinny bundles and free trials, and ultimately gives consumers a great 4K UHD pay-TV experience with a lower barrier to entry.”

“We see TVkey as an important element of our future chipset strategy in terms of content security,” added Wayne Tsai, marketing director at MStar. “Our adoption of the TVkey technology ensures robust content protection for 4K Ultra HD content, and ultimately benefits everyone from us to the end-consumer.”