Airtel Digital TV adds Bengali SVOD service | VOD | News | Rapid TV News
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Indian direct-to-home (DTH) operator Airtel Digital TV is launching a Bengali subscription video-on-demand (SVOD) service called Bangla Hitz.

Airtel Digital TV logoAirtel Digital TV subscribers will be charged a monthly fee of INR39 to access the SVOD service, which offers seven Bengali films each day, with between 15 and 20 different titles provided each week. The company plans to gradually offer four new premieres every week, and the service also offers a music catalogue.

“We are delighted to announce the launch of our subscription video on demand services in Bengali,” said S Siram, chief marketing officer, Airtel Digital TV. “This service will give our users access to exclusive local entertainment content, right from the comfort of their homes. We will continue to focus on delivering compelling content for our customers and change the way customers view entertainment in India.”

The Bangla Hitz service can be accessed via channel 702 on Airtel Digital TV. The pay-TV operator already offers regional language services in Gujarati, Tamil and Punjabi.