Fox eyes opportunity in Thailand | VOD | News | Rapid TV News
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The growth of video-on-demand (VOD) is proving attractive to a growing number of pay-TV subscribers and the operators behind the services, according to local reports.

Fox Networks GroupThe rise of VOD has offered Fox Networks the opportunity to penetrate new territories such as IPTV, mobile TV and broadband TV in Thailand, a national daily has reported.

Zubin Gandevia, president for Asia Pacific and the Middle East at Fox Networks Group, told The Nation that Thailand offered one of the highest potentials for the company in, as there were only 6.8 million pay-TV subscribers in a country where more than 22 million households have a television.

Fox says the number of pay-TV subscribers in Thailand has grown by 31% since 2011. The country is ranked seventh in Asia’s national pay-TV base, after China with 317.28 million subscribers, India with 151.57 million, South Korea with 32.65 million, Pakistan with 12.62 million, Japan with 10.89 million, and Vietnam with 8.96 million, reports the daily newspaper.

“Therefore, we want to distribute our quality entertainment and sports content to all media windows as much as we can,” said Fox Network’s Zubin Gandevia.

Content distribution to local pay-TV operators is the biggest revenue earner for Fox, although additional revenue is being sought by syndicating the company’s acquired broadcasting rights to local free-to-air TV operators, The Nation reports.

Fox Networks also operates localised free-to-air channels Fox Thai and Star World.