Even though HBO premiered the OTT service in Colombia for ETB’s subscribers only a year ago, the streaming platform isnow going fully independent now with a subscription-based standalone model.

Besides, the US company has reached a distribution agreement with the country’s largest pay-TV operator, América Móvil’s Claro, which has over eight million subs across the country’s TV, mobile and broadband businesses.

For the rest of operators, the HBO platform will remain as a TV everywhere service, available for free for the HBO/MAX package subscribers. The exact same video-on-demand (VOD) platform is also ready to be independently subscribed through the Internet.

“We have noticed an important growth in broadband connections in Colombia, where there are over 13 million people using this service. With this launch, more Colombians will have access to a flexible, unique and personalised way of enjoying HBO content,” said Francisco L. Smith, executive VP, distribution and media development, HBO Latin America.

“Claro, one of the largest Internet and pay-TV providers in Colombia, is an excellent partner to reach our goal and facilitate access to our content,” added the executive.

The service, which is going through an expansion across Latin America, launches in Colombia with 2,500 VOD titles, including all HBO’s originals and MAX’s independent and international movies.