Following its on-going partnership strategy with Mediaset, France’s Vivendi is increasing its participation within the limits of 30% of the share capital and voting rights.

Earlier this year, Vivendi decided to become Mediaset’s second largest industrial shareholder by acquiring 20% of the Mediaset share capital, following an unsuccessful trial to acquire Mediaset Premium, the group’s pay-TV network.
This week, the French company’s management board decided, with the supervisory board’s authorization, to increase its investment in Mediaset by acquiring additional shares depending on market conditions within the limits of 30% of the share capital and voting rights.
According to Vivendi, its presence in the Mediaset equity is in line with the group’s intention to develop its activities in Southern Europe and its strategic ambitions as a major European-based media and content group.