EU cable fends off cord-cutting to pass €22.4BN mark | Cable | News | Rapid TV News
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The cable industry in the European Union has continued to grow amidst increasing competition from traditional and over-the-top (OTT) players, says research from IHS Markit.

cable europe 20 Dec 2016The analyst’s 2016 European Broadband Cable Yearbook found that gross cable revenues totalled €22.4 billion in 2015, up from €21.2 billion in 2014. The TV industry contributed almost half of total cable revenue at €10.5 billion. Germany and the UK were the largest markets in terms of revenue, generating €4.7 billion and €4 billion respectively.

Even though the total number of cable TV subscribers in the European Union continued to fall, the take-up of digital services was on the rise. The subs total at the end of 2015 was 55.1 million, down from 55.7 million a year earlier, while close to two-thirds of cable homes opted for digital TV. Most (54%) TV homes chose high-definition services during the year, while Ultra HD was still in its infancy. Only a few operators, including Portugal’s NOS, added Ultra HD channels to their line-ups.

IHS Markit believes that the take-up of HDTV bodes well for future acceptance of the new formats such as Ultra HD and 4KTV. The European Broadband Cable Yearbook’s added that faster speeds will go hand-in-hand with the rollout of Ultra HD services and data hungry subscription video-on-demand (SVOD) services. It also concluded that operators’ increased integration of Netflix into their pay-TV bundles was having a positive impact on key performance indicators, generally benefitting their business while co-existing well with more traditional parts of offering.

“In response to challenges posed by other platforms, 2015 saw a determined effort by many operators to invest in infrastructure and significantly improve their offerings,” said report author Maria Rua Aguete, research director at IHS Technology. “Perhaps the most ambitious was Project Lightning, a huge broadband expansion programme undertaken by Virgin Media in the UK. Liberty Global’s pan operational deal with Netflix in 2016 shows a level of collaboration between cable and SVOD.
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